| |
| |
|
Music Information |
|
|
|
10 Ways for Unknown Musicians to Get the Word Out
When Clear Channel controls the radio and the monopoly newspaper doesn't like you, how do you win over new audiences? The good news: there are many, many ways. Here are ten of my favorites. 1. Approach a local college or alternative radio station or community access cable TV station with a programming idea, like a live songwriter showcase. Other musicians will want to be a part of your show, and you'll build an audience for your own music--and theirs. 2. Write CD or concert reviews for a local alternative (or mainstream) paper. 3. Give copies of your CD away to public radio and TV stations for their fund drive premiums. 4. Organize, publicize, and perform at charity events for your favorite causes. 5. Lead songwriting or performing workshops in the schools (these are usually paying gigs, and all the parents hear your name). Invite some of the kids to perform with you; they're sure to bring a bunch of relatives along who will pay for their tickets and maybe buy a CD. 6. Announce your gigs in every community calendar. Newspapers, magazines, radio stations, community web sites, cable TV stations--they all run event listings. Type out one paragraph that includes a tag line about what you do, such as "Sandy Songwriter, River City's 'Homegrown Bono,' will perform labor songs and love ballads at The Trombone Shop, 444 4th Street in Downtown River City, Wednesday, January 15, 7 p.m." If admission is free or there's a charity connection, say so. Include contact phone number and e-mail. 7. Find Internet discussion groups related to your cause. Whether it's immigration, voting reform, peace, safe energy, the right to choose...there will be discussion groups online. Post responses and include a "sig"--a short on-line business card. Use different sigs for different purposes. Here's one of mine (in a real e-mail, it would be single-spaced): __________________________ Shel Horowitz, mailto:shel@frugalfun.com, 800-683-WORD/413-586-2388 "I make the world INSIST on learning why YOU'RE special" News releases, brochures, newsletters, ad copy, web copy, resumes, etc. http://www.frugalmarketing.com * http://www.principledprofits.com _____________________________ 8. Set up a simple low-cost website. Include a couple of sound clips, pictures of you performing, a place for people to sign up for your fan newsletter, a link to your favorite musicians, and, of course, your tour schedule and gig availability. 9. Get exposure on other people's websites. Write CD reviews, endorse their music with a blurb, submit articles on the local music scene...and always include your contact information and a statement that encourages people to visit your site. 10. Use the letters columns. Call in to talk shows. Post messages to Web forums...in short, use every feedback tool you have to spread the word. Copywriter, marketing consultant, and speaker Shel Horowitz is the author of six books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First (http://www.principledprofits.com) and Grassroots Marketing: Getting Noticed in a Noisy World (http://www.frugalmarketing.com) have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: http://www.principledprofits.com/25000influencers.html
MORE RESOURCES:
Music - Google News |
|
|
|
RELATED ARTICLES
Live Music! "Live music." That common saying may contain some truth, but these days the word "live" is having less and less to do with music. The British Invasion The Kasabian concert at the Kool Haus seemed like a concert somewhere in England (even though I haven't been there). This band out of Leicester pumped out amazing electronic, rock beats with an amazing light show. Creating Caverns - an Improvisation Exercise In a recent post to my Yahoo group, I mentioned that I created the piece "Caverns" using one chord. I'd like to explain how I accomplished this. How To Make a Fortune Teaching Piano (or Guitar, or Drums, or Singing, or?) To Beginners "But I'm not in it for the money" you say.Me neither. How To Change Your Guitar Strings Changing your guitar strings might make you feel a litte uncomfortable if you have never done it before, but it's really quite simple and should become a regular part of your guitar care routine. Before you do anything, first take time to make some personal observations such as:1. The History Of Drums - A Journey Of Sound Music and musical instruments are an extremely important part of human history. The use of rhythm and song has long been used to express meaning, and feeling and accompany rituals. Yo, is Rap Just Another Four Letter Word? Flaunting any excessive or anti-social behavior is considered brazen. When it is no longer considered brazen it is proof that it has become embedded as part of our culture. Playing The Violin Is For Everyone Who Loves Music Every day musical instruments enrich the lives of people around the world and continue to promote culture and art throughout every society and community, no matter what size or structure. Even those people of the world who live outside the realm of technology enjoy and use musical instruments to tell stories or entertain. Protocol for Piping a Formal Dinner: A Ceremonial Guide for Highland Bagpipers It is believed that the custom of dining in began in the monasteries, was adopted by the early universities, and later spread to military units when the officer's mess was established. British officers of the 19th century were drawn from the aristocracy, and while they considered themselves gentlemen, they were not necessarily men of means; third and fourth sons had little chance of inheriting title and lands under primogeniture. Can You Really Learn To Play a Musical Instrument From an Online Course? Out of the 250 million people in the United States, about 25 million of them play an instrument of some kind, or used to when they were in school and would like to pick up where they left off. Another 30 million or so sing in a church choir, a barbershop quartet, or at the very least, in the shower. How Many Chords Are There, Anyway? Since chords (the main component of harmony) are one of the three most vital elements of music - the others being melody and rhythm - it would be useful to know how many chords there are. And it doesn't matter whether you play piano or guitar or some other instrument - chords are chords. History of the Clarinet From the 19th Century While composers had already begun to write music for the clarinet, such as Mozart with the Clarinet Concerto and Clarinet Quintet, it was the 19th century that saw an explosion of use of the clarinet in the music of most composers of the day. This was mainly due to two factors. Radio - What's Happened To It? Remember when radio stations played great music?OK, before you accuse me of sounding like your dad, I'll rephrase that. Remember when radio stations played an exciting variety of music and artists and you never knew what they would play and when?Well my friends if you do remember that, you've probably been around awhile. New Age Music - How Its Made Different styles of music have different "sounds." We can all pretty much agree on that point. Music Mini Course: Learn The Basics Of Reading Music On A Keyboard Instrument Welcome to the wonderful world of music. As you begin reading this Music Mini Course it is fun to realize that you are also participating in a very important cultural aspect from around the world which has been going on for centuries. The Future for Independent Record Labels Small independent record labels are facing a different fight today to obtain a share of the music industry. The best possible means in which small labels were able to get their CD's sold vanished in 2003 when Southwest Wholesale Records and Tapes closed the doors. Defining The True Artist - Do You Have What It Takes? "The real communicating artists seek unique expression. They are not interested anymore in sounding like their heroes, they are searching constantly, developing and refining their own unique voice. How to Play Piano Using a Few Chords How many chords do you need to create a piece of music? Would you believe that it doesn't really matter and that whole pieces of music have been created using just one chord? For example, if you play a D minor 7 chord, you could use the bass note D to create a drone effect and anchor the whole improvisation. It could last for a few seconds or many minutes. A Guitar Lesson To Help You Test Your Note Knowledge In this guitar lesson we look at a great way to test your note knowledge of the guitar fretboard. But before we look at that, why even bother learning the notes?Knowing the notes on your guitar fretboard is an essential skill. 6 Tips for Organizing Your Music Files If you're a digital music fan, you probably have problems organizing your music file collection. For me, I used to have hundreds of MP3 files lumped in one folder in my hard drive.
|
|
home | site map Visit our other sites: GamesBlog | GamingDepot | GimmeaRide | GimmeNetwork | Golf Biz | HotorNotGame | I Want Computers | I Want Games | I Want Hosting | I Want Music | I Want Security | JokeBox | ScriptShock | Wantedfonts | Webalize |
| © 2006 |
